Alphabet Road Trip | the blog of Iskra Design

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Zen Brushwork in Lettering Design: Tools of the Trade

ZenCalligraphy

When the art director at Penguin USA called to ask me to write the word “Zen” for a book called Zen and the Art of Making a Living it couldn’t have come at a better time. I was at that very moment sitting on my meditation cushion in a corner of my office contemplating The Emptiness after finishing several advertising campaigns, and I had nothing on my calendar. Although I felt cold terror at the prospect of this little three letter word, a word that conjured centuries of calligraphy masters in their robes and sandals not to mention the three sensei I had studied with, I said “Sure.” And then I said to myself, as I gathered up a dozen brushes and pens and stacks of paper, “It can’t be any harder than that other three-letter word, “new.”

Fish and Paper
Stones and metal weight used to keep fragile rice paper from lifting

At that time I was still grinding my own ink, using a traditional inkstone. Now for most brushwork I use Moon Palace Ink which I get from John Neal Books, although I sometimes grind ink from a stick and mix it with liquid ink for certain very absorbent papers.

   StoneWith2otherstilted

Inkstone and traditional sumi ink.

The ink must be tested out many times to see how black it is, blotted and tried on different papers, with different brushes, as each one gives a different effect. I also use pens, which give a different character entirely.

PensZenPost
Automatic pen, oldstyle ruling pen, edged pen, new ruling pen, steel brush

ZenSamplesZenPost_72

As I work I am designing in the moment with the gesture of the brush. I try to remain intuitive and kinesthetic, feeling the drag of the ink and the paper and experimenting with the invisible element of calligraphy: time. How fast or slow you move the brush completely transforms the stroke. Design, however, includes inconvenient facts like the resemblance of a “Z” to a “2” and psychological factors: should the word feel elegant and disciplined? artful? playful? ordinary? I keep all this into account as well as the history of western calligraphic forms and the basic styles of shodo. The final style that was chosen for the title is based on a hybrid of “bone” and “clerical” styles of Chinese calligraphy. The book is now in its fifth printing, but has kept the same title throughout.

                              ZenBookZenPost
Photographs and calligraphy © 2011 Iskra Johnson

Part Two: Zen Brushwork in Brand Design and Advertising

  ZenInAdvertisingARSmallBiggerType Letterforms and illustration © Iskra Design

Rule

Asian-inspired brush work can be used to create distinctive brandmarks in packaging, in editorial illustration, graphic identities and publishing. These are a few examples of different techniques, some done with brush and some with a pen, that all come from training in sumi-e.

Muir Glen Brandmark Design with Mark Oliver

Mark Oliver Design recently contacted me to work on the rebranding of Muir Glen. Sometimes words have an aesthetically fortunate combination of letters, and it was a delight to try many different approaches. Although our solutions weren't chosen for the final package I am showing them here as they represent a good range of styles that are appropriate for contemporary package branding.

    MuirGlenLogoSketches

Here is the brandmark in context in Mark Oliver's package applications. Simplicity and functionality: recipes combined with exquisite watercolor illustrations (I do not know the name of the illustrator.)

MuirGlenDesign

Title Design for Ashley Judd: All That is Bitter & Sweet

    
  Ashley

This book title for Ballantine was a subtle challenge. We needed a style of writing that expressed Ashley Judd's femininity and popular appeal while suggesting a wistful and authentic voice. The book is surprising and real and very hearfelt, and covers the actress' activism and social justice work as well as her personal life history. Many different brushes were tried to create an effective casual script. One of the trickiest tools, surprisingly, is a soft felt-tip marker. They are unpredicatble, and the point can change every few minutes as it softens with time and use. I was pleased with how this turned out.