Alphabet Road Trip | the blog of Iskra Design

Title Design for Ashley Judd: All That is Bitter & Sweet

    
  Ashley

This book title for Ballantine was a subtle challenge. We needed a style of writing that expressed Ashley Judd's femininity and popular appeal while suggesting a wistful and authentic voice. The book is surprising and real and very hearfelt, and covers the actress' activism and social justice work as well as her personal life history. Many different brushes were tried to create an effective casual script. One of the trickiest tools, surprisingly, is a soft felt-tip marker. They are unpredicatble, and the point can change every few minutes as it softens with time and use. I was pleased with how this turned out.