Some wonderful legibility issues here–or is it a case of "weather re-branding"? 

This really DID start out as Helvetica or a close cousin. Just a reminder that vinyl is not archival.

Sent to me by Dan Shafer, a designer, educator and book artist living in Seattle. Long obsessed with deteriorating found type, he often comes home from vacation with more pictures of letters than people. His use of letterforms in posters and advertising is brilliant, check it out!