Successfully melding words and images is a tricky design challenge, particularly when it involves a brassiere. Exactly how do you fit two unequally long words into two equal shapes? And how do you make it readable? And what style of bra? and are there ribbons???

This project for Woman Within was a lot of fun. The process started with pencils to solve basic pose and letterform style questions. Then I moved to tighter brush sketches and started mixing and matching elements to get to something that would read immediately as words, with just enough suggestion of "woman" to tell you what it was about.

Above, the final logo, before being vectorized.